Portland, Oregon – October 19, 2026 – Dovetail Workwear, a women-led brand renowned for designing durable, high-performance workwear tailored specifically for women, has partnered with TrueToForm to launch fit prediction technology across its bottoms collection, using real shopper measurements to make its size charts more accurate over time.

Founded in 2018 by landscapers Kate Day and Kyle Marie Summers, alongside apparel developer Sara DeLuca, Dovetail Workwear was created out of necessity. Frustrated with the lack of functional and well-fitting workwear for women, they set out to build something better - workwear designed by women, for women who work hard and demand the best. Today, Dovetail Workwear is worn on farms, job sites, studios, and beyond.

The TrueToForm fit prediction widget allows customers to receive a visual size prediction based on their entered measurements or a body scan. It also includes an inseam selector, enabling users to toggle between different inseam lengths to select their preferred fit.

TrueToForm’s newest capability, dynamic sizing, uses the measurements shoppers enter or capture with a body scan on Dovetail’s site, giving Dovetail access to real measurement data from the people actually shopping its products. That data shows where Dovetail’s size charts differ from how its customers really measure, so the brand can make its size charts more accurate over time and every shopper gets a more reliable size recommendation.

“We all know the challenge of finding the right fit when shopping online. Getting it right the first time is critical, not only for the customer experience, but especially for a brand built around fit. The right fit boosts her confidence in making buying decisions, reduces exchanges and returns, and ensures we’re serving her at the level she deserves,” says DeLuca, Co-Founder and Vice President of Product Development.

“I love this solution because it lets customers easily toggle between sizes, a versatility I haven’t seen in other fit tech tools. Integrating graded specs by style is essential for capturing how we adjust for fabric stretch, weight, and fit intent. Presenting all of this information in a holistic, customer-friendly way is incredibly valuable,” adds DeLuca.

“Most size charts are built around a single fit model, but no fit model can represent every customer,” says Janice Tam, Co-Founder and CEO of TrueToForm. “Dynamic sizing gives Dovetail a direct view into the real measurements of the women shopping its site, so its size charts reflect the customers it actually serves. For a brand that has always put fit first, that means more shoppers finding the right size the first time.”

Shopper feedback from an earlier soft launch highlights the widget’s impact:

• “This kind of tool is very helpful for letting me know what to expect from a product I haven't tried before and thus don't have a frame of reference for.”
• “It is cool to see how changing the inseam would show up in how the length looks.”
• “Best fitter I have seen.”

TrueToForm provides apparel brands with predictive sizing technology and dynamic sizing to help shoppers find their ideal fit, reduce returns, and increase confidence in online purchases. The partnership with Dovetail Workwear demonstrates how brands can combine thoughtful design with real shopper data to enhance the customer experience.

About Dovetail Workwear

Founded in 2018 and headquartered in the Pacific Northwest, Dovetail Workwear is the largest exclusively women’s workwear brand in the northern hemisphere and is made by women, for women, and with women. From the skilled tradeswomen to the backyard gardener, Dovetail Workwear makes all-season, all-reason utility apparel that is designed to perform and protect without compromising form and function and is constructed of eco-conscious fabrics, ethical sourcing and manufacturing, and available in inclusive sizing. Dovetail Workwear is available online and in over 500 retail locations across North America. Get dirty with Dovetail at dovetailworkwear.com.

@dovetailworkwear

Dovetail Media Contact:  PR@DovetailWorkwear.com

About TrueToForm

TrueToForm is an AI-powered body scanning and size prediction software company transforming how apparel brands understand and serve their customers. Their proprietary smartphone app captures accurate body measurements remotely, eliminating guesswork and the need for in-person fittings. With TrueToForm, brands can create digital avatars, provide visual size recommendations, integrate fit prediction tools directly into e-commerce sites, and use dynamic sizing to refine their size charts based on real shopper measurement data. By giving shoppers a clear picture of how clothes will fit, TrueToForm helps brands reduce returns, boost conversions, and improve customer satisfaction, while enabling a more personalized and sustainable approach to fashion. Learn more at www.truetoform.fit.