3D BODY MEASUREMENT & FIT PREDICTION

The right fit,
the first time.

Replace static size charts with personalized fit predictions built from real customer data, delivered on every product page. Powered by 97% accurate body measurement technology.

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TRUSTED BY
Grace + Ivory logoThe Tailory New York logo
For ready to wear businesses

Gain customer trust in
your brand's sizing

Boost shopper confidence and drive up to a double digit increase in site-wide conversion with technology that visually interprets your brand-specific sizing and ensures the right size is purchased the first time.

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Drive a double digit increase in site-wide conversion
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Reduce fit-related returns and exchanges by up to 43%
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Make your size charts more accurate based on real customer data

Personalized fit predictions that convert

A lightweight widget next to the size selector gives shoppers instant 3D fit predictions, so they buy with confidence and return less.

Quick measurements or a 97% accurate body scan

Shoppers enter their measurements, or scan a QR code with their phone to take a quick body scan in their browser — no app download, no stored photos or videos. Either option builds a precise 3D body model to power their fit prediction.

See how all sizes fit, not just one

Shoppers can toggle between sizes to choose for both body shape and personal style preference, whether tailored, oversized, or in between.

Sizing based on your actual customers

Every fit prediction, scan, and order feeds back into the model. Get size charts that reflect your real customer base, and the data to forecast size demand and align fit standards to who actually buys.

Preferred by shoppers over single 'best size' recommendation tools

Single-size recommenders ask the shopper to trust a black box. We give them a visual answer, real precision when they want it, and the freedom to choose the fit they actually want.

What shoppers say

Rated helpful by 90%+ of shoppers

"Knowing how it fits ME is the best fitting guide I have ever used!!! TY"
SHOPPER ON RAINBOW SHOPS
"It was nice to see how the dress would align with my body"
SHOPPER ON NEWYORKDRESS
"It just really helps visualize and I wish other places did this."
SHOPPER ON SHAKA WEAR
"The visual aspect helped determine my size ratios better."
SHOPPER ON RAINBOW SHOPS
"Helped with the length."
SHOPPER ON JORDAN CRAIG
"I appreciate seeing how far down it'd sit on me! I know I'm a bit short so this is cool to know."
SHOPPER ON SHAKA WEAR
"Gave me an idea of the sizing to order."
SHOPPER ON ABODE OUTSIDE
"Saw which sizes fit best!"
SHOPPER ON NEWYORKDRESS
"Easy to use, figure out"
SHOPPER ON RAINBOW SHOPS
"Looked exactly like my body type."
SHOPPER ON BEBE
"This was so useful!! I love this personalization!"
SHOPPER ON RAINBOW SHOPS
"This is so cool. I love this. Very innovative."
SHOPPER ON RAINBOW SHOPS
"This is an amazing feature I wish more brands did this for their clothes"
SHOPPER ON SHAKA WEAR
"Avatar actually creates my body type and saves me from buying an item too small."
SHOPPER ON JORDAN CRAIG

What brands see

3.5x more add-to-carts.
“Customers using the widget are adding items to their carts at 3.5 times the rate of those who don't, and their order conversion rate is over four times higher.”
PHOTO 1 - Rob Varon
Rob Varon
Director of Marketing, Jordan Craig
170% lift in conversion.
“The results have been overwhelmingly positive. We have seen a 170 percent increase in conversion rates among users of the TrueToForm widget — better fit, higher confidence, and significantly fewer returns.”
PHOTO 2 - Alan Dessy
Alan Dessy
President & CEO, Dessy Group
The biggest barrier to buying, removed.
“Uncertainty about fit is one of the biggest barriers to online shopping. This tool gives our community more confidence and clarity when shopping on our website.”
PHOTO 3 - Nathan Baller
Nathan Baller
Founder & Owner, Abode Outside
They listen, and they ship.
“Their customer service has always been exceptional, and they're always willing to listen and help make things work for my brand. They've also been very proactive with improvements and updates.”
PHOTO 4 - Heidi Walters - NEED FILE
Heidi Walters
Founder, Heidi's Collection
See it on your own products.
Chat with us to learn more.
Book a demo
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For Made to measure businesses

Replace manual
tape measurements

The TrueToForm scan app creates a digital avatar with precise measurements in just a few minutes. Accuracy validated in an IRB-approved study with 300+ participants, using hardware scanners as source of truth.

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Measure customers remotely with 97%+ accuracy
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Expand your reach without the need for in-person fittings
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Access 60+ measurements & data on posture, asymmetries, and body weight distribution

Collect measurements seamlessly from your site

Add the TrueToForm measurement widget to your website to collect body measurements for made to measure or custom apparel orders, using our intuitive QR code experience.

Try it yourself
👉

Request and receive accurate body data in minutes

Invite your customers to share their avatars with your business using the TrueToForm scan app, where they can follow in-app instructions to conduct scans in just a few minutes. All from the comfort of their home, or anywhere else.

Tutorial video of user taking a scan of their body to generate a True To Form avatar.

View & manage customer body data on one secure dashboard

Whether you're an individual designer or on a team, access and manage all your customer body data in one secure place.

Export full measurement lists or view them live on digital avatars

View avatars from multiple angles and export a list of 60+ measurements with a single click. Easily integrate the data into your workflow using our flexible APIs.

Export custom avatars for use in your favorite 3D software

Import avatar OBJs into your favorite 3D software for digital prototyping and design. Our digital avatars are designed for seamless import and rigging without complicated setup.

What studios & designers say

Making bespoke more accessible.
“We strive to make custom fitted clothing more accessible through this innovative virtual fitting platform.”
PHOTO 9 - Silke Weil - NEED FILE
Silke Weil
General Manager, The Tailory New York
Fit models scan from home.
“It's time intensive to have fit model applicants come in and get measured. Now they scan themselves at home and send in their measurements. It's working great.”
PHOTO 6 - Chris Stone
Chris Stone
3D Apparel Technical Designer, Burton
The virtual fit matched the real fit.
“First full life cycle using TrueToForm scans in CLO. The fit of the pants was spot-on — exactly as it looked in the rendering.”
PHOTO 8 - Asher Levine
Asher Levine
Owner & Designer, Asher Levine Studio
We scaled made-to-measure without adding fittings.
“It provided me with the essential tools needed to expand my made-to-measure business while maintaining its high-quality standards.”
PHOTO 5 - Michael Armanno
Michael Armanno
Principal Designer, Kalypso Couture
Two years of import problems, solved.
“I was finally successful in taking a scanned avatar, thanks to your app, and importing it into Browzwear. For the past 2 years I've been struggling with this process.”
PHOTO 7 - Daryn Huang
Daryn Huang
3D Technical Designer, Lafayette 148
Fit models, anywhere in the world.
“We're able to fit garments in 3D on accurate avatars regardless of the geographical location of our models.”
PHOTO 10 - Nhina Svensson
Nhina Svensson
3D Garment Technician, Ridestore
Works in person and remotely.
“It's great to have a tool that works both with clientele in person and when they're unable to come in for fittings. I've yet to be disappointed.”
PHOTO 11 - Chris Mena
Chris Mena
Owner & Designer, Made By Mena
A perfect fit for a very petite customer.
“It helped us get the measurements we needed to customize an Indian wedding guest outfit. She tried it on before the event and the fit was perfect.”
PHOTO 12 - Brinda Patel
Brinda Patel
Co-Founder & CEO, Marigold
Measurements I hadn't thought to take.
“Costumes had to be designed so a pattern would match up exactly at each seam. I could reference the avatars for measurements I hadn't even thought to take.”
PHOTO 13 - Stacy Jansen - NEED FILE
Stacy Jansen
Costume Designer
A remote cast, measured in no time.
“All my cast members were not local and I needed to build uniforms with precise measurements. The app helped me get their measurements in no time.”
PHOTO 14 - Mikael Sharyfan
Mikael Sharyfan
Costume Designer
Scan your first client this week.
No additional hardware. Works on the phone they already have.
Start for free
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Contact Us for Data Solutions

Contact Us

Contact Us For Data Solutions

Ecommerce Integration

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Contact Us

Contact Us For Data Solutions

E-commerce Integrations

Integrate our measurement widget or API directly into your e-commerce website to create a seamless shopping experience for your customers.

Contact Us For Data Solutions

Software Integrations

Partner with us to create an access point to the TrueToForm avatar library, making it easy for your users to import their avatars directly into your design or simulation software.

Contact Us For Data Solutions

Remote Fit Studies

Collect real body data on your target demographic remotely, without the need for specialized hardware.

Contact Us For Data Solutions

Analytics for Informed Size Standards

Leverage our smart analytics to create informed size standards for your brand.

E-commerce Integrations

Integrate our measurement widget directly into your e-commerce website to create a seamless shopping experience for your customers.
The TrueToForm measurement widget that can be integrated into a website page.
TrueToForm e-commerce measurement widget.

Software Integrations

Partner with us to create an access point to the TrueToForm Avatar library, making it easy for your users to import their Avatars directly into your design and simulation software.

Remote Fit Studies

Collect real body data on your target demographic remotely, without the need for specialized hardware.

Analytics for Informed Size Standards

Leverage our smart analytics to create informed size standards for your brand.

See What We've Been Up To

View all press & media →
As seen in
Poets & Quants
Bella Magazine
Star Tribune
Twin Cities Business
The Hustle
KIMT News 3
Minneapolis/St. Paul Business Journal
Fibre2Fashion
Our educational partners
Fashion Institute of Technology
Parsons The New School
College of DuPage
University of Oregon
Columbia College Chicago
RISD
SCAD
Design School Kolding
UNCG School of Theatre
Framingham State
University of Minnesota
Backed by
REFASHIOND Ventures
Dasein Capital
Chicago Booth Angels
MassChallenge
Dartmouth Angels
Overlook Partners
Tundra
Capitalize VC

Our Team

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Our mission is to change the way clothing is made in order to revolutionize the way clothing fits.

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Janice Tam

Co-Founder & CEO

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Margaret Peterson

Co-Founder & CTO

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Olivia Hadley

Head of Design

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Nigel Barker

Advisor

Renowned Photographer & Judge, America's Next Top Model

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Catherine Andreozzi

Advisor

Professor of Apparel Design, RISD

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Susan Sokolowski

Advisor

Founding Director of Sports Product Design, Univ. of Oregon

Let's Get in Touch!

Prefer to chat live? Book a meeting with us here.

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