If you’ve shopped for clothes online, you’ve probably used a fit finder. These tools typically ask for your height, weight, and maybe your favorite size at another brand, then guess which size you should buy. It’s better than nothing—but let’s be honest: it’s also a bit of a gamble.
At TrueToForm, we believe a traditional fit finder isn’t enough. That’s because “fit” isn’t just a size—it’s a shape. And shape is something most fit finder tools ignore completely.
Fit finders are everywhere in e-commerce because they promise a quick fix to a massive problem: returns. Apparel returns cost brands billions annually, and poor fit is the #1 reason. But the challenge with most fit finder tools is that they rely on limited inputs and generic assumptions.
They don’t account for how different bodies carry weight. They don’t consider shoulder slope, torso length, or how a garment moves with the body. And most importantly, they don’t offer brands any real visibility into what their customers actually look like.
TrueToForm isn’t just another fit finder. We provide AI-powered size prediction and 3D body data, so brands can match customers to the right size and fit—not just a close guess.
Here’s how we’re different:
✅ 3D Body Scanning – Shoppers can create a precise 3D avatar using just their smartphone, capturing over 60 body measurements in just a few minutes.
✅ Visual Size Recommendations – Instead of a size chart guess, customers see how a garment would fit their actual body shape.
✅ Predictive Fit Models – Our software learns from brand-specific fit standards and customer data to deliver personalized, high-confidence recommendations.
✅ Remote Measurement for Custom Fit – For made-to-measure brands and tailors, we streamline remote fitting with detailed digital measurements and real-time access.
When customers trust the fit, they convert faster and return less. Our clients have seen up to 175% higher conversion rates for widget users and significant reductions in returns after implementing TrueToForm’s sizing platform.
Whether you're a ready-to-wear brand looking to scale sustainably or a custom clothing business needing accurate remote measurements, TrueToForm gives you the tools to move beyond basic fit finders—and into the future of personalized fit.
The next generation of apparel brands are using technology not just to sell clothes, but to build trust. If you're still relying on a basic fit finder, it might be time to upgrade.
Get in touch to see how TrueToForm can help you deliver the right fit, the first time.
👉 Book a demo with us to learn more.
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