Overview

Jordan Craig, a fast-growing streetwear brand known for its bold styles and inclusive sizing, was searching for a way to reduce friction in the online shopping experience - particularly around fit. With thousands of customers shopping across a wide range of denim, outerwear, and tailored styles, fit-related hesitation was a key barrier to conversion.

In partnership with TrueToForm, Jordan Craig implemented a visual size prediction widget that helps shoppers find their best-fitting size in seconds - without needing to take manual measurements.

Challenge

Traditional size charts and generic fit guidance often left customers unsure about what size to order. This uncertainty not only slowed down the path to purchase but also contributed to missed sales and increased returns.

Jordan Craig needed a solution that could:

• Boost customer confidence at the point of sale

• Drive more conversions

• Deliver a seamless experience that fit into their brand and existing site flow

‍Solution

Jordan Craig integrated the TrueToForm size prediction widget directly into their product pages. The widget offers two easy options for shoppers to receive personalized size recommendations: they can either complete a quick 3D body scan using their phone or manually enter their measurements. Either way, customers get accurate size predictions tailored to their unique body shape, no guesswork required.

‍Results

Since launching the TrueToForm widget, Jordan Craig has seen a measurable lift in engagement and conversions from shoppers who use the tool:

• 3.5x higher add-to-cart rate among customers who use the widget

• 4.2x higher conversion rate for widget users compared to those who don’t

"Since implementing TrueToForm’s size prediction software on the Jordan Craig website, customers using the widget are adding items to their carts at 3.5 times the rate of those who don’t, and their order conversion rate is over four times higher. This technology is already driving meaningful improvements throughout the purchase process." - Rob Varon, Director of Marketing at Jordan Craig

These results highlight the strong correlation between personalized size guidance and customer confidence. With fit friction reduced, shoppers are more likely to add items to their cart and complete their purchases.

What’s Next

Following this success, Jordan Craig is continuing to optimize the experience by featuring the widget more prominently across product pages and exploring integration into key marketing moments and email flows.

Takeaway

Jordan Craig’s results underscore the value of removing guesswork from the sizing process. With TrueToForm, the brand has empowered customers with clarity around fit - leading to a faster, more confident path to purchase.

Interested in achieving results like these? If you’re looking to improve conversions and eliminate sizing friction on your site, we’d love to help. Contact us to explore how TrueToForm's sizing solutions can support your brand.