Getting sizing right is one of the biggest challenges in fashion e-commerce. At TrueToForm, we’ve seen that the placement and promotion of a sizing tool can dramatically impact customer engagement and return rates. Here are 9 practical ways to make the most of it.

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1. Add a Banner or Site-Wide Callout

Use a homepage banner or a site-wide announcement bar to highlight the new feature.

• Messaging example: “New! Find your best size with just a few quick steps - no tape measure needed.”

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2. Explain the Benefits Clearly

On the product page or via a tooltip near the button, explain what customers gain:

• “Enter your measurements in under a minute, or take a quick 2-minute scan to get your best size.”
• “No measuring tape needed - choose the method that works best for you.”
• “Helps you confidently choose the right size for your body.”

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3. Drive Engagement through Email & SMS Campaigns

Promote the “Find My Best Size” feature in marketing emails, especially:

• Welcome flows for new customers
• Product drop or restock announcements
• Cart abandonment emails - these are especially effective if the customer didn’t select a size.

Suggested copy: “Still deciding? Use our ‘Find My Best Size’ tool to get a personalized recommendation and complete your purchase with confidence.”

Link directly to the scan flow or product pages where it’s enabled.

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4. Use Social Proof

Highlight real customer quotes or data that reinforces trust and performance:

• “Shoppers who use the ‘Find My Best Size’ tool are over 50% less likely to need to make a return.”

If available, include testimonials about how easy it is to use or how well the fit worked out.

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5. Include a Quick Explainer or FAQ

Add a short “How It Works” section near the button or in your FAQ/size guide to build trust and transparency:

• “Get a personalized size recommendation by either taking a quick body scan or entering your measurements - whatever works best for you.”
• “No measuring tape? No problem. The scan takes less than 2 minutes and requires no special setup.”
• Reassure customers: “No photos or videos are stored or shared as part of the scanning process. Your privacy is fully protected.”

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6. Include It in Your Size Guide

Instead of a static chart alone, encourage customers to use the tool:

• “Want a smarter way to choose your size? Click ‘Find My Best Size’ for a personalized recommendation.”

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7. Use Pop-Ups or Nudges (Wisely)

Add a reminder if a customer adds an item to cart without using the tool:

• “Not sure about your size? Click ‘Find My Best Size’ to get a better fit.”

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8. Enable the Widget Across as Much Inventory as Possible

Make sure the “Find My Best Size” button is available on all eligible product pages, not just bestsellers.

This ensures a consistent sizing experience across the site and builds customer awareness and trust.

Shoppers are more likely to use the tool when they see it repeatedly, and they may abandon if it’s only available for select items.

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9. Announce the Feature Publicly

Consider sharing the launch of the “Find My Best Size” feature as part of a broader sizing or sustainability story.

This can be done through a press release, blog post, or social media announcement.

Highlight how the brand is improving the customer experience and reducing returns, and reinforce your commitment to innovation, personalization, or sustainability.

If helpful, TrueToForm can provide supporting language or stats.

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Get in touch for help!

Want help integrating size prediction into your site? Get in touch with us to learn more.