Dressing the Earth: Your Guide to Eco-Friendly Jeans Shopping

Denim, a timeless wardrobe staple, has long been a symbol of enduring style. However, as our fashion choices increasingly intertwine with environmental consciousness, the quest for sustainable denim has gained momentum. In this blog post, we embark on a journey through innovative and eco-friendly ways to shop for denim that aligns with both your fashion preferences and a commitment to sustainability.

1) Fitsearch: Your Personal Shopper for Sustainable Denim

A laptop showing a results page of the Fitsearch search engine, that provides personalized recommendations based on a shopper's body scan.
Fitsearch is a personal shopping site that helps you find the right jeans for your body type.

One of the keys to sustainable denim shopping is finding the perfect fit, and that's where Fitsearch comes in. By using fit-focused search tools, you can shop more confidently, ensuring that your denim not only suits your style but also aligns with your body's unique contours, as denim is hard to fit. Embracing the right fit minimizes returns (which reduces carbon pollution) and contributes to a more sustainable shopping experience.

2) Leasing Programs: Embracing Circular Fashion with MUD Jeans

Jeans with a recycling tag attached to symbolize a leasing program.

Leasing programs have emerged as a game-changer in the sustainable fashion landscape. Brands like MUD Jeans offer leasing programs, allowing you to enjoy the latest denim trends without the long-term commitment. Much like renting a runway ensemble, leasing denim ensures that fashion remains cyclical, reducing the environmental impact associated with constant production.

3) Ethical Brands Leading the Way

Sustainable denim shopping extends beyond fit and leasing options—it's about supporting brands committed to eco-friendly production methods. Here are three noteworthy brands leading the charge:


Women’s Straight Fit Jeans from Patagonia - $63.99 on sale

Renowned for its unwavering commitment to environmental and social responsibility, Patagonia's denim line stands as a beacon of sustainable fashion. Embracing organic cotton and fair labor practices, the brand goes further by incorporating a high proportion of lower-impact materials, including recycled materials, to curtail chemicals, water consumption, and wastewater in its supply chain. Patagonia's dedication to sustainability extends beyond production; it actively encourages customers to repair and recycle denim, promoting garment longevity and mitigating end-of-life textile waste. Patagonia also has a commitment to bluesign certified fabrics. Patagonia has an accredited (by the Fair Labor Association) social auditing program, a notable score on the Fashion Transparency Index, and protective measures for workers during the COVID-19 pandemic.

Nudie Jeans

A trailblazer in sustainable denim, Nudie Jeans exemplifies a commitment to ethical and eco-conscious practices. Emphasizing transparency, the brand not only offers repair services but also extensively employs organic cotton in its production, prioritizing a high proportion of lower-impact materials. These materials contribute to limiting chemicals, water usage, and wastewater throughout the supply chain. Nudie Jeans actively minimizes waste by reusing a significant portion of its textile offcuts and adopts renewable energy sources to reduce climate impacts. The brand's conscientious approach extends to leather tanning, with a dedicated policy to reduce chemical-heavy chromium processes. Notably, Nudie Jeans has certifications from Fair Wear Foundation, Fairtrade International, Global Organic Textile Standard (GOTS), and Sedex Members Ethical Trade Audit - SMETA Best Practice Guidance. The comprehensive Code of Conduct covers ILO Four Fundamental Freedoms principles, and the brand ensures traceability and living wages for workers in segments of its supply chain, solidifying its position as a leader in sustainable and socially responsible fashion.


Cynthia High Rise Straight Jeans from Reformation - $148

Guided by a mission to craft effortlessly chic clothing, Reformation emerges as a fashion trailblazer with a strong commitment to sustainability. Incorporating eco-friendly fabrics such as Tencel, the brand champions responsible manufacturing practices. Reformation uses a medium proportion of lower-impact materials, including Tencel Lyocell, contributing to reduced chemicals, water usage, and wastewater in its supply chain. Additionally, the brand holds a policy approved by CanopyStyle to prevent deforestation, recycles textile offcuts to minimize waste, and adheres to stringent workers’ rights standards. The brand is committed to traceability within the supply chain, adherence to ILO Four Fundamental Freedoms principles in its Code of Conduct, auditing of some supply chain stages, and ensuring living wages for workers in specific production stages, showcasing a comprehensive commitment to sustainability and ethical practices, especially evident during the COVID-19 pandemic.

4) Resale Platforms: Giving Denim a Second Life

Resale platforms like ThredUp and upcycled marketplaces like RE.STATEMENT provide a sustainable solution for both buyers and sellers. By participating in the circular economy, you can extend the lifespan of your denim pieces, reducing the demand for new production. It's a win-win situation—refreshing your wardrobe sustainably while giving others the chance to enjoy pre-loved denim.

As we navigate the landscape of sustainable denim shopping, these strategies offer not only an ethical approach to fashion but also a chance to redefine our relationship with clothing. By choosing the right fit, exploring leasing programs, supporting ethical brands, and embracing resale platforms, you become a conscious consumer contributing to a more sustainable and stylish world. Let your denim choices reflect not just your fashion sense, but also your commitment to a brighter, eco-friendly future.

Create Your Own Avatar For Free Using Our iOS Scan App